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Title Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Author Heath, Chip.
Publication Info. New York : Random House, c2007.
Edition 1st ed.

Location Call No. Status Notes
 Purdy-Kresge Library  HM 1033 .H43 2007    CHECKED IN
Description 291 p. ; 22 cm.
Bibliography Includes bibliographical references (p. [259]-276) and index.
Summary Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Subject Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Added Author Heath, Dan, 1973-
ISBN 1400064287
UPC # 9781400064281
OCLC # 68786839
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