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Request from Storage (Guest and Alumni Only, or for requesting materials with a status of "Library Use Only". All others please use Get It! button)
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Title Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.
Author Solomon, Michael R.
Publication Info. Upper Saddle River, N.J. : Prentice Hall, c2004.

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Location Call No. Status Notes
 Undergraduate Library Storage  HD 9940 .A2 S624 2004    CHECKED IN
Description xiv, 542 p. : ill. ; 26 cm.
Bibliography Includes bibliographical references and index.
Subject Fashion merchandising.
Clothing and dress -- Marketing.
Consumer behavior.
Consumers' preferences.
Consumers -- Psychology.
Consumer protection.
Added Author Rabolt, Nancy J.
ISBN 013081122X
OCLC # 50693157
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