Description |
1 online resource. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing. |
Reproduction |
Electronic reproduction. Perth, W.A. Available via World Wide Web. |
Note |
Description based on print version record. |
Subject |
Music trade.
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Internet marketing.
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Added Author |
Ebooks Corporation
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Related To |
Original 9780240823706 0240823702 (DLC) 2012031320 |
ISBN |
0240823850 (electronic bk.) |
|
9780240823850 (electronic bk.) |
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9780240823706 (paper back) |
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0240823702 (paper back) |
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9781136122217 |
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1136122214 |
OCLC # |
EBC1122882 |
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