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EBOOK
Title Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-Ebook Central    AVAIL. ONLINE
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Creating the 21st-century academic library ; 7.
Bibliography Includes bibliographical references and index.
Contents Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott.
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Note Description based on online resource; title from digital title page (viewed on July 26, 2017).
Subject Academic libraries -- Marketing.
Academic libraries -- Public relations.
Library outreach programs.
Academic libraries -- Case studies.
Added Author Eden, Bradford Lee, editor, contributor.
ProQuest (Firm) Education 2017.
Added Title Purchased with the support of the Rose Carp Endowment.
Related To Print version: Marketing and outreach for the academic library. Lanham : Rowman & Littlefield, [2016] 9781442262539 (DLC) 2016000813
ISBN 9781442262553 electronic book
1442262559 electronic book
9781442262539 hardcover
OCLC # EBC4455821
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