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Title The persona lifecycle [electronic resource] : keeping people in mind throughout product design / John Pruitt, Tamara Adlin.
Author Pruitt, John.
Publication Info. Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, c2006.

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 Libraries Electronic Books  ELECTRONIC BOOK-Ebook Central Academic Complete    AVAIL. ONLINE
Description xvii, 724 p. : col. ill.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Product management.
New products.
Research, Industrial.
Added Author Adlin, Tamara.
ProQuest (Firm)
ISBN 0125662513 (pbk. : alk. paper)
0080455735
UPC # 9780125662512
OCLC # EBC269955
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