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Book Cover
Title Chinese and Indian medicine today : Branding Asia / Md. Nazrul Islam.
Publication Info. Singapore : Springer, [2017]

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-Ebook Central    AVAIL. ONLINE
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Note Online resource; title from PDF title page (EBSCO, viewed April 12, 2017).
Contents Preface; Contents; About the Author; Abbreviations; List of Tables; 1 Introduction; 1.1 Introduction; 1.2 Medical Tradition in China: From Historical Time to Date; 1.3 Historical Preview of the Medical Tradition in India; 1.4 China-India: Some Basic Demographic and Health Indicators; 1.5 Conceptual Framework of This Book; 1.5.1 Western Hegemony; 1.5.2 Decline and Revival from Nationalist Inspiration; 1.5.3 Global Commodification; 1.6 Methodology; 1.7 Outline of Chapters; 2 History, Theory, and Method from the Classical Texts; 2.1 Introduction; 2.2 History; 2.2.1 God and Divinity in Medicine
2.2.2 Development of Drug and Prescriptions2.3 Theories; 2.4 Methods; 2.5 Rules of Preserving Health and Prevention of Disease in Chinese Medicine and Ayurveda; 2.5.1 A Routine of Food and Dietary Practice; 2.5.2 A Routine of Sleep and Non-celibacy to Preserve Health; 2.5.3 A Routine of Seasonal Regimen to Maintain Health; 2.6 Medical Practitioners in Chinese Medicine and Ayurveda; 2.7 Conclusion; 3 Professionalization According to Western Line: Education and Health Service Delivery; 3.1 Introduction; 3.2 Evolution of Indigenous Medical Education in China and India
3.3 Contemporary Education in China and India3.4 New Development; 3.4.1 Integrated Medical Practice/Cross Practice; 3.4.2 Becoming a Doctor and Compete with the Practitioners of Western Medicine; 3.4.3 Social Status and Prestige; 3.5 Challenges of Professionalized Education and Practice; 3.6 Reviving Indigenous Medicine and Replicating Western Hegemony; 3.7 Conclusion; 4 Commodification and Commercialization; 4.1 Introduction; 4.2 Indigenous Medicine as a Health Commodity in China and India; 4.2.1 Beijing Tong Ren Tang: An Oldest and Largest Chinese Herbal Drug Manufacturer
4.2.2 Dabur India Ltd: One of the Largest Ayurvedic Drug/Health Product Manufacturers4.3 Post Open Door Development; 4.3.1 Creating New Brands; 4.3.2 Diversification of Business and Rise of Subsidiary Group Companies; 4.4 Commodifying Indigenous Medicine in China and India: Common Trends; 4.4.1 Mass Marketing; 4.4.2 Use of Mass Media; 4.4.3 Drug Standardization!!; 4.5 Conclusion; 5 Manufacturing Magic Bullets; 5.1 Introduction; 5.2 Textual Representation in China; 5.3 Contemporary Situation in China; 5.4 Vedic Representation of Male Sexuality and Recent Development
5.5 Women's Beauty as Ayurvedic Commodity5.6 Conclusion; 6 New Consumption: Rise of Health Tourism; 6.1 Introduction; 6.2 Defining Health Tourism; 6.3 Indigenous Medicine as Health Tourism Product Niche in China and India; 6.4 Health and Wellness in Contemporary China and India; 6.4.1 Ocean Spring Resort, Zhuhai, China; 6.4.2 Dragon Union Foot Massage Center, Zhuhai, China; 6.4.3 The Vedic Village, Kolkata, India; 6.5 Major Product Line and Services Under Wellness Health Tourism; 6.5.1 Massage; 6.5.2 Holistic Healing and Wellness; 6.5.3 Ayurvedic Dinacharya (Daily Regimen)
Subject Medicine, Chinese.
Herbs -- Therapeutic use.
Medicine -- India.
Medicine, Chinese Traditional.
Added Author ProQuest (Firm)
Related To Original 9811039615 9789811039614
ISBN 9789811039621 (electronic bk.)
9811039623 (electronic bk.)
OCLC # EBC4837017
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