Arthur Neef Law Library Purdy/Kresge Library Reuther Library Shiffman Medical Library Undergraduate Library
Menu

Resources

Services

Information

Help

Social

Sign In

Help
Chat Email Call Text FAQ Staff Directory Appointments
Sign In
Wayne State Login Academica, Canvas, Email, etc. My Library Account Renew Books, Request Material, etc.

My Library

Back to Catalog Homepage
Request
Add to My Lists
Save Record
MARC Display
     
Limit search to available items
Resources
Floor Map

Find in WorldCat

Cite This
Export to Endnote
Export to Refworks
View Shelf
Send text message
Request from Storage (Guest and Alumni Only, or for requesting materials with a status of "Library Use Only". All others please use Get It! button)
Book Cover
PRINT
Title Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
Author Armstrong, Gary (Gary M.)
Publication Info. Boston : Pearson, [2015]
Edition Twelfth edition.

Shelf View
Location Call No. Status Notes
 Undergraduate Library Storage  HF 5415 .K625 2015    CHECKED IN
Description xxviii, 644 pages : color illustrations ; 28 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliography Includes bibliographical references (pages 597-622) and indexes.
Subject Marketing.
Added Author Kotler, Philip.
Standard No. 709666537
ISBN 9780133451276
0133451275
OCLC # 857356597
View Shelf for Similar Items