| Description |
xiv, 369 p. : ill. ; 26 cm. |
| Series |
Wadsworth series in mass communication and journalism.
|
|
Cengage advantage books.
|
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website. |
| Contents |
Part 1: Public relations: Role, practice, and origins. PR roles and responsibilities ; PR's origins and evolution. -- Part 2: Research for PR. Research: Planning, monitoring and evaluating ; Stakeholders and interactions. -- Part 3: Theory, ethics and laws affecting PR practice. Theoretical underpinnings for PR ; PR ethics and responsibilities ; PR and the law. -- Part 4: PR in action. Strategic management in PR practice ; Communication channels and media ; Tactics and techniques: Details that make PR strategy work ; Campaigns ; Crisis and credibility. |
| Subject |
Public relations.
|
|
Communication in marketing.
|
| Added Author |
Turk, Judy VanSlyke.
|
|
Kruckeberg, Dean.
|
| Note |
This is public relations |
| ISBN |
9781111836832 |
|
1111836833 |
| OCLC # |
779837037 |
|
