| Description |
xii, 301 p., 13 p. ; 21 cm. |
| Note |
Originally published: Boston : Little, Brown, 2000, first Back Bay paperback ed., January 2002. |
|
Reading group guide copyright 2013; excerpt from David and Goliath © 2013 by Malcolm Gladwell. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world -- Endnotes -- Acknowledgments -- Index -- Reading group guide -- Excerpt from David and Goliath. |
| Summary |
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes. |
| Subject |
Social psychology.
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Contagion (Social psychology)
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Causation.
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Context effects (Psychology)
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Social Behavior.
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Psychology, Social.
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Diffusion of Innovation.
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Leadership.
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Marketing.
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Group Processes.
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| ISBN |
9780316346627 (pbk.) |
|
0316346624 (pbk.) |
| OCLC # |
870904019 |
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