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Book Cover
EBOOK
Title Setting the agenda : the mass media and public opinion / Maxwell McCombs.
Edition Second edition.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-Ebook Central    AVAIL. ONLINE
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Description based on print version record.
Previous edition: 2004.
Bibliography Includes bibliographical references (pages 182-202) and index.
Contents Influencing public opinion -- Reality and the news -- The pictures in our heads -- Why agenda-setting occurs -- How agenda-setting works -- Consequences of agenda-setting -- Shaping the media agenda -- Mass communication and society -- Epilogue: Media agenda-setting and audience agenda-melding / Donald L. Shaw and David H. Weaver.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Mass media and public opinion.
Mass media -- Social aspects.
Mass media -- Political aspects.
Mass media -- Influence.
Public opinion.
Added Author Ebooks Corporation
Note Mass media and public opinion
Related To Original 0745661092 9780745661094 0745661106 9780745661100
ISBN 9780745681085 (electronic bk.)
0745681085 (electronic bk.)
0745661092
9780745661094
0745661106
9780745661100
OCLC # EBC1631739
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