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Author Zhiyan, Wu.
Title From Chinese brand culture to global brands [electronic resource] : insights from aesthetics, fashion and history / Wu Zhiyan, Janet Borgerson, Jonathan Schroeder.
Publication Info. Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Brand name products -- China.
Branding (Marketing) -- China.
Added Author Borgerson, Janet.
Schroeder, Jonathan E., 1962-
Ebooks Corporation
Related To Original 9781137276346 1137276347
ISBN 1137276355 (electronic bk.)
9781137276353 (electronic bk.)
9781137276346
1137276347
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