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Author Yudelson, Jerry.
Title Marketing green buildings [electronic resource] : guide for engineering, construction and architecture / Jerry Yudelson.
Publication Info. Lilburn, GA : Fairmont Press ; Boca Raton, FL : Distributed by Taylor & Francis, c2006.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-Knovel    AVAIL. ONLINE
Description 1 online resource (x, 251 p.) : ill.
Bibliography Includes bibliographical references (p. 246) and index.
Summary Annotation Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Access Use copy Restrictions unspecified star MiAaHDL
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Note digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Subject Green marketing.
Sustainable buildings -- Marketing.
Architectural services marketing.
Architects and builders -- Certification.
Construction industry.
Related To Print version: Yudelson, Jerry. Marketing green buildings. Lilburn, GA : Fairmont Press ; Boca Raton, FL : Distributed by Taylor & Francis, c2006 0881735280 0849393817 (DLC) 2005058224 (OCoLC)62888370
Standard No. 297814431 401671251 607586243
ISBN 0881735280 (print)
9780881735284 (print)
0849393817 (Taylor & Francis)
9780849393815 (Taylor & Francis)
0881735299 (electronic)
9780881735291 (electronic)
9781601198112 (electronic bk.)
1601198116 (electronic bk.)
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