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Title Personal branding in one hour for lawyers / Katy Goshtasbi.
Publication Info. Chicago, Illinois : ABA Law Practice Division, [2013]
American Bar Association, ©2013.

Location Call No. Status Notes
 Law Library  KF 316.5 .G67 2013    CHECKED IN
Description x, 98 pages ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Contents What is personal branding? -- Why does your personal brand matter? -- Is your personal brand happy? -- Unique selling proposition: what sets you apart from other lawyers -- Visual branding -- Marketing materials -- Networking your personal brand -- Communication and your personal brand.
Subject Lawyers -- United States -- Marketing.
Branding (Marketing) -- United States.
Lawyers -- United States -- Handbooks, manuals, etc.
Added Author American Bar Association. Section of Law Practice Management, sponsoring body.
ISBN 9781627221597
OCLC # 858081332
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