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Description
x, 98 pages ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note
Includes index.
Contents
What is personal branding? -- Why does your personal brand matter? -- Is your personal brand happy? -- Unique selling proposition: what sets you apart from other lawyers -- Visual branding -- Marketing materials -- Networking your personal brand -- Communication and your personal brand.