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Title Marketing and finance [electronic resource] : creating shareholder value, second edition / Malcolm McDonald, Brian D. Smith, Keith Ward.
Publication Info. Chichester, West Sussex, U.K. : John Wiley & Sons, 2013 (Norwood, Mass. : [generator])
Edition 2nd ed.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-BusinessPro    AVAIL. ONLINE
System Details Mode of access: Internet via World Wide Web.
Note Rev. ed. of Marketing due diligence. Boston : Butterworth-Heinemann, 2007.
Title from title screen.
File Type Text.
Issued By Digitized and made available by:
Note Available also in a print ed.
Bibliography Includes bibliographical references.
Subject Corporations -- Valuation.
Corporations -- Investor relations.
Stocks -- Marketing.
Stocks -- Prices.
Economic value added.
Risk assessment.
Added Author Smith, Brian D. (Brian David), 1961- Author.
Ward, Keith, 1949- Author.
McDonald, Malcolm. Marketing due diligence.
Books24x7, Inc.
ISBN 9781118748893 (pdf)
9781118748763 (epub)
9781118748664 (mobipocket)
9781119953388 (pbk.)
OCLC # bkb00052796
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