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Title Chasing youth culture and getting it right [electronic resource] : how your business can profit by tapping into today's most powerful trendsetters and tastemakers / Tina Wells.
Publication Info. Hoboken, N.J. : John Wiley & Sons, c2011 (Norwood, Mass. : [generator])

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-BusinessPro    AVAIL. ONLINE
System Details Mode of access: Internet via World Wide Web.
Note Title from title screen.
File Type Text.
Issued By Digitized and made available by:
Note Available also in a print ed.
Bibliography Includes bibliographical references and index.
Subject Young consumers -- United States -- Attitudes.
Generation Y -- United States -- Attitudes.
Added Author Books24x7, Inc.
ISBN 9781118061558 (ebk)
9781118061565 (ebk)
9781118061664 (ebk)
9781118004050 (cloth)
OCLC # bkb00041644
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