Description |
1 online resource. |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
Note |
Description based on print version record. |
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Originally published: Graphic design school. 1991. |
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"A quarto book"--Title page verso |
Bibliography |
Includes bibliographical references (pages 202-203) and index. |
Contents |
Introduction -- Unit I : Research and concepts. Basics of research ; Linear reasoning/lateral thinking ; Exploratory drawing ; Visualizing ideas ; Theories of image and text ; Audiences, markets, and concepts ; Scheduling, organizing, and finalizing -- Unit II : Fundamentals of composition. Basics of composition ; Form and space ; Symmetry/asymmetry ; Basic principles of layout ; Styles of layout ; Pace and contrast ; Size and format ; Identity and extended systems ; Photography and illustration -- Unit III : Fundamentals of typography. Typography and meaning ; The anatomy of type ; Understanding and selecting typefaces ; Spacing ; Readability and legibility ; Typographic emphasis and hierarchy ; Typographic rules/boxes and ornaments ; Typographic rules/boxes and ornaments ; Text as image -- Unit IV : Fundamentals of color. Color terminology ; Color legibility, contrast, and harmony ; Color associations ; Color as information -- Unit V : Tools and technologies. Photography basics and sourcing images ; Page-assembly programs ; Photoshop ; Illustrator ; Flash/after effects -- Unit VI : Print production and presentations. Preparing files for print ; Creating a convincing presentation ; Paper stocks and finishing ; Printed color ; Print media ; Digital printing ; Correcting color proofs and press check -- Unit VII : Web and interactivity. Project development process overview ; Project structures ; Web tools ; Initial consultations ; Information architecture (IA) ; Flowcharts and wireframes ; Common elements of a web layout ; Designing for the web ; Mobile application design ; Working with content management systems ; Banner ad design ; Search engine optimization (SEO) ; Online portfolios -- Unit VIII : Expert paths and collaborations.. |
Reproduction |
Electronic reproduction. Perth, W.A. Available via World Wide Web. |
Note |
Description based on print version record. |
Subject |
Graphic arts.
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Commercial art.
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Added Author |
Stewart, Sandra (Graphic artist), author.
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Zempol, Eric, 1970 or 1971-2014, author.
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Ebooks Corporation
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Related To |
Online version: Dabner, David. New graphic design 5th edition. Hoboken : Wiley, 2013 9781118712016 (DLC) 2013020313 |
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Original 9781118134412 1118134419 (DLC) 2013018920 |
ISBN |
9781118712016 (electronic bk.) |
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1118712013 (electronic bk.) |
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9781118134412 |
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1118134419 |
OCLC # |
EBC1501635 |
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