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Author Dabner, David, author.
Title Graphic design school : the principles and practice of graphic design / David Dabner, Sandra Stewart, Eric Zempol.
Publication Info. Hoboken, New Jersey : Wiley, [2014]
Edition Fifth edition.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-EBL    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Originally published: Graphic design school. 1991.
"A quarto book"--Title page verso
Bibliography Includes bibliographical references (pages 202-203) and index.
Contents Introduction -- Unit I : Research and concepts. Basics of research ; Linear reasoning/lateral thinking ; Exploratory drawing ; Visualizing ideas ; Theories of image and text ; Audiences, markets, and concepts ; Scheduling, organizing, and finalizing -- Unit II : Fundamentals of composition. Basics of composition ; Form and space ; Symmetry/asymmetry ; Basic principles of layout ; Styles of layout ; Pace and contrast ; Size and format ; Identity and extended systems ; Photography and illustration -- Unit III : Fundamentals of typography. Typography and meaning ; The anatomy of type ; Understanding and selecting typefaces ; Spacing ; Readability and legibility ; Typographic emphasis and hierarchy ; Typographic rules/boxes and ornaments ; Typographic rules/boxes and ornaments ; Text as image -- Unit IV : Fundamentals of color. Color terminology ; Color legibility, contrast, and harmony ; Color associations ; Color as information -- Unit V : Tools and technologies. Photography basics and sourcing images ; Page-assembly programs ; Photoshop ; Illustrator ; Flash/after effects -- Unit VI : Print production and presentations. Preparing files for print ; Creating a convincing presentation ; Paper stocks and finishing ; Printed color ; Print media ; Digital printing ; Correcting color proofs and press check -- Unit VII : Web and interactivity. Project development process overview ; Project structures ; Web tools ; Initial consultations ; Information architecture (IA) ; Flowcharts and wireframes ; Common elements of a web layout ; Designing for the web ; Mobile application design ; Working with content management systems ; Banner ad design ; Search engine optimization (SEO) ; Online portfolios -- Unit VIII : Expert paths and collaborations..
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Graphic arts.
Commercial art.
Added Author Stewart, Sandra (Graphic artist), author.
Zempol, Eric, 1970 or 1971-2014, author.
Ebooks Corporation
Related To Online version: Dabner, David. New graphic design 5th edition. Hoboken : Wiley, 2013 9781118712016 (DLC) 2013020313
Original 9781118134412 1118134419 (DLC) 2013018920
ISBN 9781118712016 (electronic bk.)
1118712013 (electronic bk.)
9781118134412
1118134419
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