Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats.
Includes bibliographical references.
Electronic reproduction. Perth, W.A. Available via World Wide Web.
Description based on online resource; title from PDF title page (SpringerLink, viewed October 18, 2013).