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Author Berg, Bettina, author.
Title Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats / Bettina Berg ; with a foreword by Prof. Dr. Prod. h.c. Bernhard Swoboda.
Publication Info. Wiesbaden : Springer Gabler, [2014]
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series Gabler research. Retailing and international marketing.
Thesis Ph.D. Universität Trier 2012.
Contents Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition -- Managing Retail Brands Within Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on online resource; title from PDF title page (SpringerLink, viewed October 18, 2013).
Subject Branding (Marketing)
Consumer behavior.
Added Author Swoboda, Bernhard, writer of foreword.
Ebooks Corporation
ISBN 9783658015961 (electronic bk.)
3658015969 (electronic bk.)
Standard No. 10.1007/978-3-658-01596-1 doi
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