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Author Berger, Arthur Asa, 1933-
Title Dictionary of advertising and marketing concepts / Arthur Asa Berger.
Publication Info. Walnut Creek, CA : Left Coast Press, [2013]
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Advertising -- Dictionaries.
Marketing -- Dictionaries.
Added Author Ebooks Corporation
Related To Original 9781611329858 161132985X 9781611329865 1611329868 (DLC) 2013024530
ISBN 9781611329872 (electronic bk.)
1611329876 (electronic bk.)
9781611329858 (hardback)
161132985X (hardback)
9781611329865 (paperback)
1611329868 (paperback)
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