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Author Trevisan, Enrico.
Title The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan.
Publication Info. Farnham, Surrey : Gower, [2013]
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Consumer behavior.
Economics -- Psychological aspects.
Added Author Ebooks Corporation
Related To Original 9781472413444 147241344X (DLC) 2013010233
ISBN 1472413458 (electronic bk.)
9781472413451 (electronic bk.)
9781472413444 (hardback : alk. paper)
147241344X (hardback : alk. paper)
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