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Title The global brewery industry [electronic resource] : markets, strategies, and rivalries / edited by Jens Gammelgaard, Christoph Dörrenbächer.
Publication Info. Cheltenham, UK ; Northampton, MA : Edward Elgar Pub., c2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series New horizons in international business.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents Pt. I. International market developments and firm performance -- pt. II. Host country institutional effects -- pt. III. Multi-point competition and rivalries -- pt. IV. Cross-border M&A integration and subsidiary development -- pt. V. Leadership and internationalization -- pt. VI. Boundless customer interfaces : social media and tourism.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Brewing industry.
International business enterprises.
Added Author Gammelgaard, Jens.
Dörrenbächer, Christoph.
Ebooks Corporation
Related To Original 9781781006344 1781006342 1781006350
ISBN 1781006350 (electronic bk.)
9781781006351 (electronic bk.)
9781781006344 (hardback)
1781006342 (hardback)
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