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Author Philips, Deborah, 1954-
Title The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel.
Publication Info. New York : Bloomsbury Academic, 2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Corporate sponsorship -- Great Britain -- History.
Corporate sponsorship -- History.
Added Author Whannel, Garry.
Ebooks Corporation
Related To Original 9781472507389 147250738X (DLC) 2013002693
ISBN 1472508386 (electronic bk.)
9781472508386 (electronic bk.)
9781472507389 (hardcover : alk. paper)
147250738X (hardcover : alk. paper)
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