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Author Siroker, Dan.
Title A/B testing : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen ; with Cara Harshman.
Publication Info. Hoboken, New Jersey : Wiley, [2013]
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Bibliography Includes bibliographical references and index.
Contents How A/B testing helped win the White House -- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on online resource; title from digital title page (viewed on September 5, 2013).
Subject Organizational effectiveness.
Multimedia systems -- Social aspects.
Application software -- Testing.
Added Author Koomen, Pete, 1982-
Ebooks Corporation
Related To Print version: Siroker, Dan. AB testing Hoboken : Wiley, 2013 9781118536094 (DLC) 2013016038
ISBN 9781118659175 (electronic bk.)
1118659171 (electronic bk.)
9781118536094 (cloth)
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