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Author Bergh, Joeri van den, 1971-
Title How cool brands stay hot [electronic resource] : branding to Generation Y, second edition / Joeri Van den Bergh and Mattias Behrer.
Publication Info. London ; Philadelphia, Pa. : Kogan Page, 2013 (Norwood, Mass. : Books24x7.com [generator])
Edition 2nd ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-BusinessPro    AVAIL. ONLINE
System Details Mode of access: Internet via World Wide Web.
Note Title from title screen.
File Type Text.
Issued By Digitized and made available by: Books24x7.com.
Note Available also in a print ed.
Bibliography Includes bibliographical references and index.
Subject Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.
Added Author Behrer, Mattias, Author.
Books24x7, Inc.
ISBN 9780749468040
9780749468057 (E-ISBN)
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