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Title Branded component strategies [electronic resource] : ingredient branding in B2B markets / Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
Author Worm, Stefan.
Publication Info. Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012.
Edition 1st ed.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series Gabler research.
Thesis Diss.--University of Kaiserslautern, 2009.
Bibliography Includes bibliographical references (p. [203]-224).
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Subject Branding (Marketing)
Industrial marketing.
Economics/Management Science
Added Author Ebooks Corporation
ISBN 9783834964533 (electronic bk.)
3834964530 (electronic bk.)
OCLC # EBC885670
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