Title |
Branded component strategies [electronic resource] : ingredient branding in B2B markets / Stefan Worm ; with a foreword by Friedhelm W. Bliemel. |
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Publication Info. |
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012. |
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Description |
1 online resource. |
Series |
Gabler research.
|
Thesis |
Diss.--University of Kaiserslautern, 2009. |
Bibliography |
Includes bibliographical references (p. [203]-224). |
Reproduction |
Electronic reproduction. Perth, W.A. Available via World Wide Web. |
Subject |
Branding (Marketing)
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Industrial marketing.
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Economics |
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Marketing |
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Economics/Management Science |
Added Author |
Ebooks Corporation
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ISBN |
9783834964533 (electronic bk.) |
|
3834964530 (electronic bk.) |
OCLC # |
EBC885670 |
|
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