| Title |
Branded component strategies [electronic resource] : ingredient branding in B2B markets / Stefan Worm ; with a foreword by Friedhelm W. Bliemel. |
|
| Publication Info. |
Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, 2012. |
|
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| Description |
1 online resource. |
| Series |
Gabler research.
|
| Thesis |
Diss.--University of Kaiserslautern, 2009. |
| Bibliography |
Includes bibliographical references (p. [203]-224). |
| Reproduction |
Electronic reproduction. Perth, W.A. Available via World Wide Web. |
| Subject |
Branding (Marketing)
|
|
Industrial marketing.
|
|
Economics |
|
Marketing |
|
Economics/Management Science |
| Added Author |
Ebooks Corporation
|
| ISBN |
9783834964533 (electronic bk.) |
|
3834964530 (electronic bk.) |
| OCLC # |
EBC885670 |
|
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