Search other libraries in Michigan, and Request for delivery to your library within days.
1 online resource.
online resource rdacarrier
Description based on print version record.
Includes bibliographical references and index.
Introduction -- The strategic contribution of public relations -- A public relations view of the organisation -- Leadership and public relations -- Supporting the chief executive -- A new model of strategic public relations -- The pre-occupations of public relations leaders -- Contextual intelligence -- Valuing values -- The business of ethics -- Enacting the role -- The responsibilities of public relations leaders -- The planner -- The catalyst -- The expert technician -- The internal educator -- The consultant -- Public relations at the edge.
Electronic reproduction. Perth, W.A. Available via World Wide Web.