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Title Strategic public relations leadership / Anne Gregory and Paul Willis.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
text rdacontent
computer rdamedia
online resource rdacarrier
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents Introduction -- The strategic contribution of public relations -- A public relations view of the organisation -- Leadership and public relations -- Supporting the chief executive -- A new model of strategic public relations -- The pre-occupations of public relations leaders -- Contextual intelligence -- Valuing values -- The business of ethics -- Enacting the role -- The responsibilities of public relations leaders -- The planner -- The catalyst -- The expert technician -- The internal educator -- The consultant -- Public relations at the edge.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Public relations -- Management.
Added Author Willis, Paul A.
Ebooks Corporation
Related To Original 9780415667944 0415667941 9780415667951 041566795X (DLC) 2012045629
ISBN 1135946663 (electronic bk.)
9781135946661 (electronic bk.)
9780415667944 (hardback)
0415667941 (hardback)
9780415667951 (pbk.)
041566795X (pbk.)
OCLC # EBC1318999
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