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Title Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century / edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.
Publication Info. Abingdon, Oxon : Routledge, 2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Corporate image.
Corporate culture.
Communication in organizations.
Branding (Marketing)
Corporations.
Added Author Balmer, John M. T.
Ebooks Corporation
Related To Original 9780415662093 0415662095 (DLC) 2013001761
ISBN 1135100608 (electronic bk.)
9781135100605 (electronic bk.)
9780415662093 (hardback)
0415662095 (hardback)
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