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Author Rajola, Federico.
Title Customer relationship management in the financial industry [electronic resource] : organizational processes and technology innovation / Federico Rajola.
Publication Info. Berlin ; New York : Springer, c2013.
Edition 2nd ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series Management for professionals.
Contents Introduction -- IT is Business: Some Emerging Reflections and IT Governance of CRM Projects -- The Theoretical Framework of CRM -- CRM Project Organization in the Financial Industry -- CRM 2.0 in the Financial Industry -- The Organization of Data Warehouse Activities -- Organization of Knowledge Discovery and Customer Insight Activities -- Data Mining Techniques -- The Evolution of Customer Relationships and Customer Value -- Main Benefits and Organizational Impacts of CRM Within the Bank -- Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena -- Conclusion.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Subject Customer relations -- Management.
Financial institutions -- Management.
Economics.
Marketing.
Business planning.
Management information systems.
Economics/Management Science.
Finance/Investment/Banking.
Business Information Systems.
Added Author Ebooks Corporation
ISBN 9783642355547 (electronic bk.)
3642355544 (electronic bk.)
9783642355530
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