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Author Sachs, MaryLee.
Title What the new breed of CMOs know that you don't [electronic resource] / by MaryLee Sachs.
Publication Info. Farnham, Surrey : Gower, [2013]
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Marketing executives.
Marketing -- Management.
Added Author Ebooks Corporation
Related To Original 9781409455721 1409455726 (DLC) 2013003999
ISBN 1409455734 (electronic bk.)
9781409455738 (electronic bk.)
9781409455721 (hardback : alk. paper)
1409455726 (hardback : alk. paper)
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