Front Cover; Crisis Management at the Speed of the Internet; Copyright page; Contents; Executive Summary; What is a Trend Report?; Introduction; Understanding Threats from New Internet Technologies; YouTube; Twitter; Facebook; MySpace; Other Social Networking Sites; Examples of Internet-Based Incidents; Domino's Pizza; United Airlines; Other Examples; Planning Ahead to Mitigate a Possible Internet Crisis; Assessment; Preparing for a Crisis; Proven Results; When Time Matters Most: Responding in Real Time; Speed of Response; Relevance; Closure and Follow-Through
A Comprehensive Approach to Internal CommunicationsCredibility; The New Timeline; Educate Executives on How to Respond; Don't Let Rumors Start; Additional Resources; Also Available in Elsevier's Security Executive Council Risk Management Portfolio; CONTRIBUTORS; References; About the Authors; About Elsevier's Security Executive Council Risk Management Portfolio
Electronic reproduction. Perth, W.A. Available via World Wide Web.
Description based on online resource; title from digital title page (viewed on July 17, 2013).