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Author Fromm, Jeff.
Title Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
Publication Info. New York : AMACOM, American Management Association, [2013]
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Target marketing.
Consumer behavior.
Added Author Garton, Christie.
Ebooks Corporation
Related To Original 9780814433225 0814433227 (DLC) 2013007818
ISBN 0814433235 (electronic bk.)
9780814433232 (electronic bk.)
9780814433225 (hardcover)
0814433227 (hardcover)
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