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Title Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M Steenkamp.
Publication Info. New York : Palgrave Macmillan, 2013.
Edition First edition.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
text rdacontent
computer rdamedia
online resource rdacarrier
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Branding (Marketing)
Brand name products.
Branding (Marketing) -- Developing countries.
Brand name products -- Developing countries.
Added Author Steenkamp, Jan-Benedict E. M.
Ebooks Corporation
Related To Original 9781137276612 1137276614 (DLC) 2013014645
ISBN 1137276622 (electronic bk.)
9781137276629 (electronic bk.)
9781137276612
1137276614
OCLC # EBC1249614
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