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Author More, Roger, 1942-
Title Marketing high profit product/service solutions [electronic resource] / by Roger More.
Publication Info. Farnham ; Burlington, VT : Gower, c2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents The bundling concept -- The critical role of market focused planning -- Market-focused solutions and super-bundles -- New market segments and new customer processes -- Customer value and competitive differentiation -- Critical core competencies -- Creating and managing the networks, relationships, and outsourcing -- Strategy for high long term net cash flow -- Transforming organization, management teams and planning processes.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Industrial marketing.
Added Author Ebooks Corporation
Related To Original 9781409448563 1409448568 9781409472452 1409472450 (DLC) 2012040313
ISBN 9781409448570 (electronic bk.)
1409448576 (electronic bk.)
9781409448563 (hbk. : alk. paper)
1409448568 (hbk. : alk. paper)
9781409472452 (epub)
1409472450 (epub)
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