Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.