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Author Duggan, William R.
Title Creative strategy [electronic resource] : a guide for innovation / William Duggan.
Publication Info. New York : Columbia Business School Pub., c2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents Part I: Creative strategy from the inside. From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Part II: Creative strategy from the outside. Brainstorming -- Top ten -- Creative -- Strategy.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Creative ability in business.
Creative thinking.
Diffusion of innovations.
Strategic planning.
Added Author Ebooks Corporation
Related To Original 9780231160520 0231160526 023153146X (DLC) 2012036053
ISBN 023153146X (electronic bk.)
9780231531467 (electronic bk.)
9780231160520 (cloth : alk. paper)
0231160526 (cloth : alk. paper)
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