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Title Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.
Author Nufer, Gerd.
Publication Info. Abingdon, Oxon ; New York : Routledge, 2013

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Sports -- Marketing.
Corporate sponsorship.
Added Author Ebooks Corporation
Related To Original 9780415626781 0415626781 0203371283 (DLC) 2012037500
ISBN 0203371283 (electronic bk.)
9780203371282 (electronic bk.)
9780415626781 (hbk)
0415626781 (hbk)
OCLC # EBC1157744
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