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Author Westwood, John, 1947-
Title How to write a marketing plan [electronic resource] / John Westwood.
Publication Info. London ; Philadelphia, PA : Kogan Page Limited, 2013.
Edition Fourth edition.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Contents Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Mini plans and quick plans -- Appendix C: Marketing plan for the UK market.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Marketing -- Management.
Added Author Ebooks Corporation
Related To Original 9780749467128 0749467126 (DLC) 2012045501
ISBN 0749467134 (electronic bk.)
9780749467135 (electronic bk.)
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