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Title Consumer cosmopolitanism in the age of globalization [electronic resource] / editor, Melvin Prince.
Publication Info. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition 1st ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series 2012 digital library.
Consumer behavior collection. 2163-937X
Note Title from PDF t.p. (viewed on October 23, 2012).
Part of: 2012 digital library.
Bibliography Includes bibliographical references (p. 233-260) and index.
Contents About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Subject Consumer behavior.
Cosmopolitanism.
Market segmentation.
Globalization.
acculturation
animosity
beliefs
consumers
cosmopolitan
culture
consumption
customs
ethnocentrism
globalization
social identity
international
locals
materialism
national identity
purchase behavior
relationship marketing
market segmentation
tastes
values
xenocentrism
Added Author Prince, Melvin.
Ebooks Corporation
Related To Print version: 9781606493649
ISBN 9781606493656 (electronic bk.)
1606493655 (electronic bk.)
9781606493649 (pbk.)
Standard No. 10.4128/9781606493656 doi
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