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Title Customer sense [electronic resource] : how the 5 senses influence buying behavior / Aradhna Krishna.
Publication Info. New York : Palgrave Macmillan, 2013.
Edition 1st ed.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Marketing -- Psychological aspects.
Consumer behavior.
Senses and sensation.
Added Author Ebooks Corporation
Related To Original 9780230341739 023034173X (DLC) 2012035568
ISBN 1137346051 (electronic bk.)
9781137346056 (electronic bk.)
9780230341739 (alk. paper)
023034173X (alk. paper)
OCLC # EBC1183164
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