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Author Ehrlich, Evelyn, 1950-
Title The financial services marketing handbook [electronic resource] : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.
Publication Info. Hoboken, NJ : Bloomberg Press, c2012.
Edition 2nd ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-ebrary    AVAIL. ONLINE
Description xi, 196 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Subject Financial services industry -- United States -- Marketing.
Financial planners -- Marketing.
Customer relations.
Financial services industry -- Computer network resources.
Added Author Fanelli, Duke, 1954-
ebrary, Inc.
ISBN 9781118065716
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