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Author Proulx, Mike.
Title Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
Publication Info. Hoboken, N.J. : John Wiley & Sons, 2012.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-ebrary    AVAIL. ONLINE
Description xvi, 272 p. : ill.
Note Includes index.
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Subject Television programs -- Internet marketing.
Online social networks.
Television programs -- Social aspects.
Added Author Shepatin, Stacey.
ebrary, Inc.
Added Title Social television
ISBN 9781118167465
9781118226339 (e-book)
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