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Title Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
Author Proulx, Mike.
Publication Info. Hoboken, N.J. : John Wiley & Sons, 2012.

Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-Ebook Central Academic Complete    AVAIL. ONLINE
Description xvi, 272 p. : ill.
Note Includes index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Television programs -- Internet marketing.
Online social networks.
Television programs -- Social aspects.
Added Author Shepatin, Stacey.
ProQuest (Firm)
Added Title Social television
ISBN 9781118167465
9781118226339 (e-book)
OCLC # EBC818121
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