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Author Ash, Tim, 1965-
Title Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
Publication Info. Indianapolis, Ind. : John Wiley & Sons, c2012.
Edition 2nd ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-ebrary    AVAIL. ONLINE
Description xviii, 461 p. : ill.
Series Serious skills
Note Includes index.
Contents pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Subject Web sites -- Evaluation.
Web sites -- Testing.
Web sites -- Design.
Internet marketing.
Added Author Page, Rich.
Ginty, Maura.
ebrary, Inc.
ISBN 9780470610121
9781118220726 (e-book)
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