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Author Heath, Robert, 1947-
Title Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.
Publication Info. Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-ebrary    AVAIL. ONLINE
Description xi, 248 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Advertising -- Psychological aspects.
Emotions.
Added Author ProQuest (Firm)
ISBN 9781119967620
9780470974889
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