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Title Product innovation toolbox [electronic resource] : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.
Publication Info. Hoboken, NJ : Wiley-Blackwell, 2012.

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 Libraries Electronic Books  ELECTRONIC BOOK-Ebook Central Academic Complete    AVAIL. ONLINE
Description xxiv, 392 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject New products.
Consumer behavior.
Marketing research.
Added Author Beckley, Jacqueline H.
Paredes, Maria Dulce.
Lopetcharat, Kannapon.
ProQuest (Firm)
ISBN 9780813823973
9781118229255
OCLC # EBC861624
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