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Title Product innovation toolbox [electronic resource] : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.
Publication Info. Hoboken, NJ : Wiley-Blackwell, 2012.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOK-ebrary    AVAIL. ONLINE
Description xxiv, 392 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Subject New products.
Consumer behavior.
Marketing research.
Added Author Beckley, Jacqueline H.
Paredes, Maria Dulce.
Lopetcharat, Kannapon.
ebrary, Inc.
ISBN 9780813823973
9781118229255
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