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Author Potter, Ned.
Title The library marketing toolkit [electronic resource] / Ned Potter.
Publication Info. London : Facet Publishing, 2012.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references (p. [201]-203) and index.
Contents Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Libraries -- Marketing.
Branding (Marketing) -- Libraries.
Libraries -- Public relations.
Advertising -- Libraries.
Added Author Ebooks Corporation
Added Title Library marketing tool kit
Related To Original 9781856048064 1856048063
ISBN 1856048896 (electronic bk.)
9781856048897 (electronic bk.)
9781856048064
1856048063
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