Includes bibliographical references (p. -256) and index.
Electronic reproduction. Perth, W.A. Available via World Wide Web.
Description based on online resource; title from digital title page (ebrary platform, viewed June 4, 2014).
Responding to facts -- Pharmaceutical witnessing and direct-to-consumer advertising -- Having to grow medicine -- Mass health: illness is a line you cross -- Moving the lines: deciding on thresholds -- Knowing your numbers: pharmaceutical lifestyles -- Living in a world of surplus health: frequently asked questions..