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Author Bergh, Joeri van den, 1971-
Title How cool brands stay hot [electronic resource] : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.
Publication Info. London ; Philadelphia : Kogan Page, 2013.
Edition 2nd ed.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.
Added Author Behrer, Mattias.
Ebooks Corporation
Related To Original 9780749468040 0749468041 074946805X (DLC) 2012046059
ISBN 074946805X (electronic bk.)
9780749468057 (electronic bk.)
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