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Author Crane, Frederick G.
Title Marketing for entrepreneurs [electronic resource] : concepts and applications for new ventures / Frederick G. Crane.
Publication Info. Thousand Oaks, Calif. : Sage Publications, c2010.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Note Description based on print version record.
Bibliography Includes bibliographical references and index.
Contents Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Marketing -- Management.
Small business marketing.
Added Author Ebooks Corporation
Related To Original 9781412953467 1412953464 9781412953474 1412953472 (DLC) 2009023018
ISBN 1452210322 (electronic bk.)
9781452210322 (electronic bk.)
9781412953467 (cloth)
1412953464 (cloth)
9781412953474 (pbk.)
1412953472 (pbk.)
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