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Author Portmann, Edy.
Title The FORA framework [electronic resource] : a fuzzy grassroots ontology for online reputation management / Edy Portmann.
Publication Info. Heidelberg ; New York : Springer-Verlag, c2013.
Location Call No. Status Notes
 Libraries Electronic Books  ELECTRONIC BOOKS-DDA    AVAIL. ONLINE
Description 1 online resource.
Series Fuzzy management methods.
Contents 1. Introduction -- Motivation of Research -- Research Issues -- Research Methods -- Structure of This Thesis -- General Information -- Part I. -- Theoretical Background -- 2. The Social Semantic Web -- History on the Convergence of Information and Media -- Social Web Elements and Their Classification -- Weblogs -- Microblogs -- Folksonomies -- Wikis -- Social Networks -- The Vision of the Semantic Web -- Resource Description Framework -- RDF Schema -- Web Ontology Language -- Rule Interchange Format -- SPARQL Protocol and RDF Query Language -- Towards a Social Semantic Web -- 3. Fundamentals of Fuzzy Clustering Methods -- Introduction to Cluster Analysis -- Cluster Analysis for Object Data -- Determining the Proximity Measurement -- Determining the Number of Clusters -- Clustering -- Validation of the Clusters -- Introduction to Fuzziness -- Fuzzy Set Theory -- Fuzzy Clustering -- Applying Fuzzy Clustering to the Social Semantic Web.
Part II. Field of Application -- 4. Online Reputation Analysis -- The Process of Reputation Management -- Identification of Reputation Issues -- Analysis of Identified Reputation Issues -- Reaction to Analyzed Reputation Issues -- Control the Reputation Management Process -- Online Reputation Management -- Weblogs -- Microblogs -- Folksonomies -- Wikis -- Social Networks -- Interaction with Social Media Elements -- Online Reputation Analysis -- Scanning of Online Reputation Issues -- Monitoring of Scanned Online Reputation Issues -- Forecasting of Identified Online Reputation Issues -- Use of Ontologies for Online Reputation Analysis -- Exploration Through Interactive Visualization -- Visualizing the Fuzzy Grassroots Ontology -- 5. Requirements for Online Reputation Analysis -- The Apple Inc. Scenario -- Case Studies -- Cooperate Rather Than Coordinate -- The Social Web as Research Tool -- Online Reputation Analysis Test Bench -- Online Reputation Analysis Requirements -- React to Mentions -- Put Mentions in Context -- Edit Found Mentions -- Implications for the Framework.
Part III. Framework and Implementation -- 6. Fuzzy Online Reputation Analysis Framework -- Outline of the Framework -- Architecture and Component Interaction -- Reputation Search Engine Layer -- Knowledge Base Layer -- Dashboard Layer -- Comparisons of Key Components -- Fuzzy Clustering Algorithms -- Knowledge Administration Systems -- Knowledge Representation Systems -- Implications for the Prototype -- 7. The YouReputation Prototype -- Introduction to the Prototype -- Information Acquisition -- Tag Slurp -- Tag Purifier -- Tagspace Creator -- Ontology Adaptor -- Usage of Acquired Information -- Knowledge Representation Widget -- Hit List Widget -- Query Engine -- Evaluation -- Fuzzy Grassroots Ontology -- Dashboard Applet -- Synopsis -- 8. Conclusion -- Summary -- Summary of This PhD Project -- Alignment with Research Issues -- Future Research -- Outlook.
Note "PhD thesis, University of Fribourg, Switzerland, 2012, No. 1742"--T.p. verso.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Perth, W.A. Available via World Wide Web.
Note Description based on print version record.
Subject Internet in public relations.
Mass media and business.
Public relations -- Technological innovations.
Social media -- Research.
Added Author Ebooks Corporation
Related To Print version: Portmann, Edy FORA Framework : A Fuzzy Grassroots Ontology for Online Reputation Management Dordrecht : Springer, c2012 9783642332326
ISBN 9783642332333 (electronic bk.)
3642332331 (electronic bk.)
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